National Health Service Blood Transplant
NHSBT an independent organization that supplies blood products to hospitals across Britain. Hospitals are seeking innovative ways to reduce the cost of transfusion, improve performance, and reduce blood wastage.
User Research, Prototyping, Visual Design, Journey mapping, Storyboarding
Oleksii Ponomarenko, Gabriel Schwartzman,
Denisa Haas, & Nikki Korobeynik
As a business in charge of blood supply, we were asked to apply Business Transformation thinking and strategy to NHS in the scope of the end-to-end donor experience.
How might we enhance the blood donor’s experience by making it an efficient, consistent, and satisfactory journey?
Field research at Manchester Norfolk House Blood Donor Centre