Speedo is an international swimwear company mostly known for their competitive racing swimsuits.
User Research, Creating Discussion Guide, Interviews, Immersive experience, Prototyping, User testing
Henry Tsang, Benjamin Meadows, & Rizwana Hussain
Speedo is a global company, known for their competitive swimsuits, however the number of people who swim regularly is declining. Speedo wanted us to discover new ways to inspire more people to swim.
How might we create a flexible mind & body experience that includes swimming in people's lifestyle to improve their mood?
Onsite Visit at the Speedo HQ in Nottingham, UK